PRESS RELEASE - FOR IMMEDIATE RELEASE

The free General Document Analysis (GDA) tool analyzes president-elect Barack Obama's and Senator John McCain.s nomination, victory, and concession speeches

Cherry Hill, NJ Hill --11/08/08 -- President-elect Barack Obama and Senator John McCain's nomination, victory, and concessions speeches were submitted to the free General Document Analysis (GDA) tool. The tool was set to rate the emotions, overall feelings (positive or negative), and general policy approaches. The findings were fascinating and are summarized as follows starting with the victory and concession speeches:

Emotions: Both speeches contained elements of love and Barack's speech also had an element of fear as to be expected when getting a new job, especially president of the United States. Only 2 of the 5 emotions (Fear, Happy, Hate, Love, Sad) considered were triggered.

Fear ========= 2 Barack
Love ========= 3 Barack - - - 5 McCain

Overall Reaction: This comes only as a positive or negative rating. Both victory and concession speeches came across as positive however Barack's speech also had some reality of his new challenge.

Negative ======= 2 Barack
Positive ======= 3 Barack - - - 6 McCain

Approach: This tries to capture overall policy approaches. There is another template in GDA to perform detailed policy document analysis, but it was not used for this analysis. Even though this was not a time to layout policy, Barack's speech leaned more towards science and education.

Education ======= 01 Barack
Government ====== 11 Barack - - - 3 McCain
People ========== 08 Barack - - - 3 McCain
Science ========= 01 Barack

The nomination speeches are interesting. There appear to be 2 points of distinction between Barack and John. Barack had a large emphasis of Love and John triggered a large Negative reading in the overall reaction. There was also the new element of science and technology in Baracks acceptance speech.

Fear ========= 02 Barack - - - 01 John
Happy ======== 01 Barack - - - 00 John
Hate ========= 04 Barack - - - 04 John
Love ========= 16 Barack - - - 10 John
Sad ========== 00 Barack - - - 00 John

Negative ========== 3 Barack - - - 21 John
Positive ========== 8 Barack - - - 07 John

Education =========== 08 Barack - - - 03 John
Government ========== 18 Barack - - - 15 John
International ======= 00 Barack - - - 01 John
Markets ============= 03 Barack - - - 07 John
People ============== 11 Barack - - - 13 John
Science ============= 01 Barack - - - 00 John
Systems ============= 00 Barack - - - 01 John
Technology ========== 02 Barack - - - 00 John

The tool is available as a free download to encourage interest in a new book on Sustainable Development. The document analysis tools cover a wide range of domains from engineering to education. They can be found at www.cassbeth.com

About The Author:
Walt has held various government, defense, and commercial high technology positions in the past 30 years. He has published and presented at several technical conferences. Starting from New Jersey, going to California, then Florida, and returning back to New Jersey Walt has a very broad and deep understanding of the state of engineering and technology in the United States. He has taken this experience and digested it into his new book "Sustainable Development Possible with Creative System Engineering" in hopes of providing an effective road map for people engaged in building everything in the next 100 years.

About CassBeth:
Cassbeth is a technology company offering software and system engineering products originating from its Internet E-Commerce experiments that started in 1997 and over 30 years experience in Aerospace and Education. It is also the publisher of "Sustainable Development Possible with Creative System Engineering".

Software and Book Information:
www.cassbeth.com
www.cassbeth.com/press

BOOK AVAILABLE AT
ISBN: 978-0-6152-1630-0
www.amazon.com/dp/0615216307 (Amazon.com)
search.barnesandnoble.com/booksearch/isbnInquiry.asp?r=1&EAN=9780615216300 (Barnes and Noble)
www.bookfinder4u.com/IsbnSearch.aspx?isbn=0615216307 (Other Domestic and International Sellers)

CONTACT
Published by CassBeth
sustainable @ cassbeth.com

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